This is a logo that I created to be used as part of a branding initiative for a new local gym. This gym is based out of my neighborhood in the suburbs outside of Baltimore, Maryland, and wanted their logo to reflect their community and capture the sense of being in their space. The pitbull imagery is inspired directly by the owner & founder’s family dog, but also reflects the prevalent breed in local animal shelters. As part of their mission, Beast Coast Lifters supports local animal shelters as much as possible, and it was important to them that their brand strategy reflected that.